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Copy that brands and sells

Your search for a copywriter who's a breeze to work with ends here.

Hi, I’m Folarin Madehin. And I can get you the copy you need on time, on brand, and on message. So the high-quality leads, consistent sales, or happy customers you’re looking for flows right into your business like butter in a greased chute.

Steve Schwartz
Founder, LSAT Unplugged

"Captured my voice while helping me make more sales"

Folarin is fantastic to work with! His ability to capture the brand voice and move people to a sale is extraordinary. He also increased our landing page conversion rates by 30% and grew our email list by over 1,000 new subscribers through ads and organic traffic.

Kassy Maloney
Owner of Society of Exceptional Educators (SEE)
Not just pretty words

Get copy that turns heads, opens wallets, and builds your brand

Like the client I created a simple 5-day launch sequence for that helped generate $19,000 from a tiny list of 647 prospects.

This client has run that same sequence almost 10 times since then!

Or, like the client I helped launch a new offer targeting a new market they’d never sold to before.

I helped construct the offer, design the marketing strategy, and write all the copy—from ads to sales pages to emails.  I can’t mention specific results because of an NDA. But the client told me I helped them create “new revenue out of thin air.”

Or like the simple email launch I created for a client to replace their “early bird” webinar funnel for their virtual conference.

According to the client, it was their most successful open cart day ever!

How I do it

Simple messaging. Simple strategy. Simple copy.

Getting them to say "Yes, that's me!"

Simple messaging

You can’t sell shampoo to a bald guy. But you could sell a toupee. Working out how to position your offer is the most important step to craft copy and marketing campaigns that convert.

I use my simple “Sherlock” framework to dig out what your product truly is and what your market truly wants. Then combine both into a winning message.

Making a water slide to your offers

Simple strategy

The right path for leading your audience to your offer isn’t a templated strategy or funnel.

It has to be a path that comes from YOUR business needs and YOUR market’s emotions. That’s how you get people to take buy your offer in droves.

I use “belief-shifting” principles… based on how humans make decisions… to design a custom-made, strategic experience that your audience can’t resist going through.

Words that sound good and gets results

Simple copy

This is the “ferry” that transports your messaging and strategy to your audience. The key is to be as simple and clear as possible while still…

👉 Presenting the core values of your brand so people can connect with you…

👉 Making the copy sound like you wrote it if you’d spent years honing your skills at writing persuasively…

👉 And keeping the copy relevant and entertaining, so people actually engage with it and take the action you want them to take!

"Did so good I had to hire him 3 more times!"

If you’re looking for someone who gets down to detail and goes above and beyond with their work then Folarin is your guy. He did such a great job the first time we worked together I decided to hire him 3 more times. I want to give credit where credit is due and if there is any uncertainty just give him a try.

Schneid Chery
Get crystal clear copy that brings results and embodies...

The soul of your offer, laid out on the page in all the words you've been searching for.

Let’s chat about how I can help you get the leads, sales, or happy customers you’re looking for with copy that sells and builds your brand!

Here’s what I typically help clients with:

🚀 Craft ads that bring you high-quality, ready-to-spend leads in droves (and at your target CPLs – or lower)

🚀 Create opt-ins that convert for your lead magnets or webinars

🚀 Create landing pages that turn your leads into happy buyers

🚀Build email campaigns that create customers who keep buying from you long-term … and also turn into your best salespeople

🚀Consult on marketing campaigns you want to run… or problems you’re having with converting your leads into customers

If you see anything related to what you’re looking for, click the button below and tell me more about your project!